"Dear Henry" is not VDP.
And it's NOT Personalization.

WAM creates VDP 1:1 Marketing that enumerates from 1,600+ variable options.

• Personalized to Psychographic data points
• Relationship Recognition
• Master Brand Control
• Mini-Brand Identities
• Regionalization
• Compliance Attributions

Publishing 5,000 or 100,000 - each document unique from one person & their brand, to another person.

Relevance DOES – Connect.